Proteus Motion
CONTENT STRATEGY | PLATFORM MANAGEMENT | COMMUNITY DEVELOPMENT
I worked at Proteus for 4 years as their Head of Content and Community. There, I got to grow the brand, community, and team from scratch. Here’s a taste of some of my favorite projects.
Project #1: Growing Instagram from 1-10k followers in just over a year…
I took over the Proteus Motion channels at the start of 2021. Back then, they had a mere 1,200 followers, not a single marketing personnel, and only really operated on one platform: Instagram.
In just 13 months, I took the Instagram to 10k followers organically (absolutely no paid!). My secret sauce? A strategic UGC program, effective use of trends via archived content, and a very active community engagement strategy. View a deep dive on my strategy to the left.
The account now sits over 20k - a milestone we hit not too long after when I was able to bring on team to help scale.
I also launched their TikTok, which surpassed 10k followers in just 11 months.
View Proteus Motion’s socials:
Instagram | TikTok | Twitter
Project #2: Building a Community Platform
Once the community engagement started growing on Instagram, we realized we needed to move our audience off the platform and onto a place that we could own and foster conversations on.
Proteus is a product with a learning curve. A community platform would provide an opportunity to ease the path to mastery and give our sales team something tangible to help convert those hesitant of the onboarding process.
I spent the next 6 months building out a community hub for us on Circle—my personal favorite platform for community development. The hub featured forums, product education and FAQs, courses, webinars & live events, and direct access to the Proteus team.
The community quickly adopted it and membership has been increasing steadily over the past 2 years!
Project #3: Launching an Ambassador Program
As demand for our product grew, so did our need to create a roster of certified trainers who could promote Proteus and assist in running sales demos across the U.S.
In 2022, my team launched the Proteus Certified Trainer Program to gauge interest from our community. After an influx of applications and interest, we decided to re-launch the program the following year with three-tiers, curated exclusive perks, and the opportunity to make commission for generating sales.
What the Proteus team says
“Caley stands out as one of the finest hires of my career. Beyond her exceptional intelligence, drive, and loyalty, she possesses remarkable business instincts and an innate ability to execute under pressure. Having worked directly with her for four years, I can attest that her talent for brand building and social strategy is unparalleled.
Her impact at Proteus was transformative – she spearheaded our brand development from the ground up, crafting and scaling our presence to its current prominence. What sets Caley apart is her unique combination of strategic vision and hands-on execution capabilities. She consistently delivers outstanding results, even in high-pressure situations.”
Sam Miller
Founder & CEO, Proteus Motion