Send Bars
CONTENT STRATEGY | PLATFORM MANAGEMENT | AMBASSADOR PROGRAM
I worked with Send for the past year as a Fractional Head of Social. I created custom content for their socials, community managed their TikTok and Instagram, and built out and coordinated their Ambassador Program. Here’s a taste of some of the wins.
Highlight #1: Launching the Ambassador Program
The biggest struggle for any brand is figuring out how to get content. Who will be in it? How much will it cost? Who will manage the ideas and program the page?
The team and I agreed early on that a content creator ambassador program would be a fantastic way to create a consistent funnel of content and alleviate some of the pressure put on internal team members to film.
I coordinated the launch of the program (including the promotional assets like you see here) and managed all the creators we selected throughout the course of the 3 month program.
Did it work? Well, the highest performing organic piece of content we’ve had to date came from an Ambassador so I’d say yes.
Highlight #2: Building Out Brand Content
Creating consistent content through ambassadors or influencers is fantastic for keeping up a cadence, but it doesn’t always aid in creating brand loyalists and/or community. To do that, it’s crucial to supplement with “brand-centered” content—content that gives your new followers a reason to love what you’re doing.
For Send, this meant experimenting with ways to show behind-the-scenes, team dynamics, and the thought process behind the product. As I grew this segment of content, I also saw a correlative increase in engagement and DMs from our audience. Check out some of our top performing pieces below.
What the SEND team says
“Caley and her team exemplify professionalism at its finest. Their creativity, effectiveness, and collaborative spirit seamlessly come together to produce engaging content and foster a vibrant community. Whenever there’s an opportunity to enhance or add meaning to a project, Caley steps in with practical, innovative solutions. Thanks to Caley’s guidance and expertise, we built a strong foundation for our marketing team, allowing us to thrive and ultimately grow to hire a full-time team member. We are deeply grateful for the energy and dedication Caley poured into helping us elevate our brand!”
Cyd Rechtin
COO, Send Bars